From our cotton fields to the pages of Selvedge and Vogue.
Cover stories
Magazine features. Tap one to see the printed pages.Ethicus could provide other handloom creators with a template to follow.
Awards
- 2023 Celebrating 'Devis' of excellence Co-founder Vijayalakshmi Nachiar among the women honoured at The New Indian Express Devi Awards, Chennai.
- 2012 Future Shapers 2012 Ethicus named one of Textile Exchange's 10 global 'Future Shapers'.
- 2017 Pride of Tamil Nadu award Ethicus wins the Pride of Tamil Nadu award, voted by the public.
- 2019 Special award to Mani Chinnaswamy Mani Chinnaswamy honoured by the Ministry of Textiles at the Red Fort, Delhi, for Eco-Logic contract farming of extra-long-staple cotton.
The archive
145 stories-
Best-of list2018Vogue India
10 eco-friendly basics which will give your wardrobe life
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Best-of listThe Sustainable Brands Journal
10 Sustainable Fashion Brands
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Best-of list2021Homegrown
17 Conscientious Indian Fashion Houses With Strong Identities We're Loving
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Best-of list2019Vogue India
17 sustainable buys under 5k to commit to slow fashion in 2019
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Best-of list2025Local Samosa
30 Sustainable Fashion and Lifestyle Brands to Watch in India
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Best-of list2018InUth
5 desi brands that are all about sustainable fashion
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Best-of list2017Media India Group
5 ethical Indian brands to wear
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Best-of listThe Sustainable Brands Journal
7 Sustainable Fashion Brands in India Worth Your Attention
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Magazine2019Tweak India
9 south Indian fashion labels that deserve space in your closet
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Newspaper2017DT Next
A farm to fashion story
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Newspaper2015The Hindu
A six yard love story
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Newspaper2017The Hindu
A story in each sari
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Newspaper2015The Hindu
All wrapped up
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BlogMedium
An Ethical Exhibition By Ethicus
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Trade pressET Retail – The Economic Times
Appachi EcoLogic handholds people in its back end, infuses modern techniques in the front
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ResearchCoroflot
Athangudi – contemporary saris in organic cotton
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Magazine2018Fashion Lady
Best Sustainable Clothing Brands In India You Need To Know About
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Newspaper2020The Hindu MetroPlus
The noble Chikankari
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Newspaper2012The Hindu BusinessLine
Colour cotton runs into teething troubles
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Newspaper2019Indulge – The New Indian Express
Common Thread
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Research2003MANAGE, Govt. of India
Contract Farming Ventures in India: A Few Successful Cases
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Newspaper2013The Hindu BusinessLine
Cotton growers' new initiative cuts fertiliser, water usage
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Trade press2022DFU Publications
Cotton journey: farm to fashion rack
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Event2019FashionNetwork India
Organic cotton summit features fashion show in Nagpur
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Newspaper2010The Hindu
Couture with a conscience
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Newspaper2013The Hindu
Creating a transparent market for cotton growers
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Newspaper2019The Hindu
Designers who are saying it with birds
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Award2023The New Indian Express
Celebrating 'Devis' of excellence
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Event2019Noida Diary
Discover the Charm of Cotton Sarees at Crossroads Fashion Exhibition by Ethicus
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Magazine2015India Today
Donna Karan indulges in ethical fabric shopping in Coimbatore
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Newspaper2017The Hindu
Dramatic motifs with a story
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Magazine2021Fashion magazine
Electric Shadows
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Newspaper2013DNA
Entrepreneurs talk about their farm-to-fashion brand
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Trade press2020Textile Value Chain
Ethical Ethicus
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Blog2015Fashion N Style Buzz
Ethics Personified by Ethicus for Upliftment of Weavers of Pollachi
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Video2011NDTV-Hindu
Ethicus, Appachi Cotton and Contract Farming
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Video202030 Stades
Ethicus: Farm-to-fashion brand
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Event2011FICCI FLO
Ethicus – From Farm To Fashion
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Magazine2018India Today
The coolest drapes
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Research2012SSRN
Ethicus: India's First Ethical Fashion Brand
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Magazine2015Ritz Magazine
Ethicus – Latest 'Love Story' Organic Saree Collection
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Research2016SlideShare
Ethicus Market Entry Evaluation Report
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Newspaper2017Indulge – The New Indian Express
Ethicus' Matchmaker collection is a blend of farm and fashion
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Event2019Noida Diary
Ethicus Presents Sustainable Fashion with Hand Woven Organic Cotton Saree Collection Crossroads
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Blog2018Sohum Sutras
Ethicus saree
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Newspaper2017Indulge – The New Indian Express
Ethicus spins a tale of two cities in its latest collection
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EventFashionNetwork India
Ethicus to hold Chikankari exhibition in Bengaluru
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Newspaper2017The New Indian Express
Ethnic to the core
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EventCityShor Bengaluru
Explore Organic Cotton Saris by Ethicus at RainTree
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Newspaper2017Indulge – The New Indian Express
Fabric of the past: a journey through weaving and craft traditions
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Research2005FAO / FICCI
Farm-Firm Linkages Through Contract Farming in India
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Newspaper2020Indulge – The New Indian Express
Fashion has to be more responsible now
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Newspaper2010The New Indian Express
Fashioning an ethical statement
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Magazine2014Outlook Business
Figuring it out
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Magazine202230 Stades
Five entrepreneur couples with successful green startups
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Newspaper2017The Hindu
Flowing art
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Best-of list2016YourStory
Four fashion brands that are blending environment and livelihoods
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Newspaper2018The New Indian Express
From farm to fashion
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Award2012Textile Exchange
Future Shapers 2012
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Newspaper2017The New Indian Express
Giving a trendy touch to Onam saris
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Research2015National Institute of Design
Gond: A Textural Saga
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Newspaper2019The New Indian Express
Handloom: Making the fabric of India
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Best-of list2025Vogue India
Handloom saris should be on everyone's radar: 19 brands to watch
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Newspaper2016The Hindu
Handmade from Pollachi
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Magazine2017Vogue India
Highlights from Sustainable Fashion Day, Lakmé Fashion Week 2017
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Newspaper2020The Hindu BusinessLine
How contract farming can deliver better outcomes
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Newspaper2018Indulge – The New Indian Express
In Plaid Sight
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Trade press2019Fibre2Fashion
Interview with Mani Chinnaswamy
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Magazine2021Harper's Bazaar India
Kindness is never out of Fashion
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Newspaper2017Business Standard
Know your saree: From farmer to weaver to designer
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Newspaper2017India.com
Lakme Fashion Week 2017: August 17 is All about Sustainable Fashion
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Magazine2017Vogue India
Ethicus Organic Cotton at Lakmé Fashion Week Winter/Festive 2017
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Magazine2011Down To Earth
'Let farmers decide the price'
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Best-of listPopXO
Let's Get Ethical: Indian Fashion Brands That Are Changing The Industry
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Newspaper2020The Times of India
Local brands use ordinary people in ads to promote body positivity
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Magazine2017Femina
Loom stories
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Trade press2019Apparel Resources
Meet the winners of the first-ever Ministry of Textiles awards
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Newspaper2022The Hindu
More women from Pollachi evince interest in hand weaving
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Video2017SimpliCity Coimbatore
Mrs. Vijayalakshmi Natchiar talks about the inspiring journey of Ethicus
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Event2017Ragalahari
Mumbai Meri Jaan – Exhibition of Organic Sarees by Ethicus, Hyderabad
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Newspaper2017The Hindu
Ode to a farm
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Magazine2018India Today
Of Dreams and Drapes: small-town designers
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Newspaper2013The Hindu
Organic and ethical
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Trade press2015Fibre2Fashion
Organic apparel brands carving a niche in India
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Magazine2013The Hindu Magazine
Organic change
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Trade press2020Fibre2Fashion
Organic Cotton and Sustainable Fashion
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Research2015Textile Exchange
Organic Cotton Round Table, Mumbai 2015
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Newspaper2014The Hindu BusinessLine
Organic growth
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Blog2019LBB
Organic, Sustainable And Inclusive-Growth. We Love Everything This Clothing Label Stands For!
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Magazine2013Down To Earth
Organic thread
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Blog2015Peggy Osterkamp's Weaving Blog
Peggy's India Trip – Day 17
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Newspaper2017The Bridge Chronicle
Perfect Matchmaker
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Newspaper2022The Hindu
Pollachi's women step up with Samarth
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Award2017Pride of Tamil Nadu
Pride of Tamil Nadu award
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Magazine2013Vogue India
Rare handloom sari warriors descend on Mumbai
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Trade press2007Fibre2Fashion
Role Of Mills Association In Promoting ELS Contract Farming
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Event2024Selvedge Magazine
Selvedge editor Polly Leonard visits the Ethicus Studio
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Magazine2026Selvedge Magazine
Selvedge Textile Tour of India 2026
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Event2019The Voice of Fashion
Shefalee Vasudev visits the Cotton Trail at Appachi
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Event2017Cafe Chennai
Shop At These Fashion Exhibits And Pop-Ups This Festive Season In Chennai
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Event2017Ragalahari
Showcase of Limited Edition of Organic Sarees by Ethicus at Kalasha Fine Jewels
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Magazine2015Down To Earth
So long, Suvin
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Newspaper2015The Hindu
Some threads never break
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Award2019Ministry of Textiles, Govt. of India
Special award to Mani Chinnaswamy
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Magazine2019The Voice of Fashion
Special report: Muslin in the air
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Newspaper2016DT Next
Streamline marketing of handwoven items
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Trade press2026Apparel Resources
Sustainable, But Scalable? Lessons From 40 Indian Fashion Startups
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Event2018Indian Heritage
Sustainable fashion brand Ethicus all set to take Delhi by a storm again
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Blog2026Indiehaat
Sustainable Sarees Dress Materials: The 2026 Guide to Eco-Friendly Ethnic Wear
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Event2019The New Indian Express
Sustainable sari show
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Trade press2015Cotton Association of India
Suvin: A Sea Island Cotton Saga – from Caribbean to Coimbatore
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Newspaper2015Millennium Post
Suvin cotton: On the brink of disappearance
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Video2019Fibre2Fashion
Suvin Cotton: World's Finest Cotton
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Trade press2019Fibre2Fashion
Suvin fibres lost sheen in India due to lack of patronage
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Event2020TVAM Foundation
Talk by Ethicus
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Research2015Textile Exchange
Textiles – A Circular Life, Mumbai 2015
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Newspaper2012The New Indian Express
The eco project
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Magazine2023The Organic Magazine
The ethic of Ethicus
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Magazine2017BBC Culture
The ethical Indian designers determined to make a difference
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Magazine202030 Stades
The Ethicus Story: How a Pollachi-based couple made sustainable farm-to-fashion viable
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Blog2018Seams for Dreams
The First Organic Farm to Fashion Brand That Was Making Waves in Sustainable Fashion Before it Was Cool
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Newspaper2017Deccan Herald
The journey from farm to fashion
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Magazine2026Vogue India
The Negamam sari is one of Tamil Nadu's best-kept handloom secrets
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Newspaper2010The New Indian Express
The organic revolution in fashion
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Newspaper2019Indulge – The New Indian Express
The plumes of the endemic birds of Pollachi inform Ethicus' collection, Crossroads
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MagazineThe Voice of Fashion
The State of Handlooms in Tamil Nadu
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Research2012Valparaiso University
The Story of Ethicus: India's First Ethical Fashion Brand
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Magazine2018Opportunity India
This Husband & Wife Duo Work to Give Weavers an Identity
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Magazine2018Entrepreneur India
This Shepreneur is Weaving the Success Story of Hundreds of Farmers in India
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Newspaper2024Indulge – The New Indian Express
Timeless fashion: blending culture, innovation and sustainability
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Best-of list2024India Pioneer
Top 10 Sustainable Fashion Startups in India
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Best-of list2024Fibre2Fashion
Top 26 Sustainable Fashion Brands in India
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Best-of list2026Prakati
Top 26 Sustainable Fashion Brands in India for 2026
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Best-of listLBB
Top Instagram Saree Brands You Must Bookmark
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Trade pressVCCircle
US-based Grassroots Business Fund invests in Appachi Eco-Logic
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Magazine2025Selvedge Magazine
Value Added Textiles
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Blog2019Women's Web
Vijayalakshmi Nachiar Tells Us Why Branding Handloom Today Is So Important
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Best-of list2022The Better India
Want a Sustainable Wardrobe? 10 Eco-Friendly Clothing Brands That Stand Out in The Noise
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Video2022The Hindu
Watch | Pollachi's women master the basics of weaving
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Newspaper2013DNA
We are all responsible, says Mani Chinnaswamy and Vijayalakshmi of Ethicus
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Magazine2019India Today Spice
Weavers of change
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Newspaper2013The Hindu
Weaving a soft cottony story
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Newspaper2019The Hindu
Weaving avian influences
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Newspaper2019The Hindu Weekend
Weaving holidays aren't just for the handloom hunter
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Newspaper2022The Hindu
Women to be trained in handloom weaving at Pollachi
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