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A World of Sustainable Luxury

'The Sari is the most sustainable of all clothing. An 'One Size' garment that looks good on all women, across all age groups & body types. It is timeless. It can be draped in so many ways, to suit any occasion & purpose.- Vijayalakshmi Nachiar, FOUNDER & CREATIVE DIRECTOR,ETHICUS.

Browse through our wide range of finely hand-woven Organic Cotton Sarees. They are contemporary in design, light in weight, beautifully textured & finished to suit any occasion be it Work Wear Sarees, Festive Wear or Sarees for other formal occasions. Do explore & shop the collections below.

Handcrafted by Artisans

Handcrafted by the best traditional Indian Artisans, explore our Chikankari, Bandhani, Naturally Dyed Ajrakh's & Kalamkari's, Fine Jacquards & our Revival weaves below.  Every design is an original and has a Story to tell.

  • NATURALLY DYED AJRAKH & KALAMKARI SAREES

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  • TIE & DYE OR BANDHANI SAREES

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  • FINE JACQUARD SAREES

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  • HAND EMBROIDERED CHIKANKARI SAREES

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  • DUPATTI: OUR REVIVAL BED COVER + THROW

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Our Story

Ethicus is India’s first ‘Farm to Fashion Organic & Sustainable Fashion Brand'. It was founded by the husband & wife duo of Mani Chinnaswamy, a third generation ginner and cotton contract farming pioneer & Vijayalakshmi Nachiar, the creative director of Ethicus.
They grow their own Organic Cotton which is branded as ‘Eco-Logic Cotton’. This enables them to source the best long & extra long staple cotton that is used across all their products. They have established a Handloom Design Studio in their hometown Pollachi in Tamilnadu, India and work with local handloom weavers & traditional artisans from all over the country to create world class textiles for their customers in India & all over the world.

  • Organically Grown

    Every Ethicus product is grown organically & processed mindfully. Organic cotton is naturally soft and strong, it’s free from pesticides & harsh chemicals, requires less water and energy to produce than conventional cotton. Not only is Organic Cotton good for the soil & the environment, it is good for the people who grow, make & use them. Ethicus recognizes the efforts of the Organic Cotton farmers by adding tags to every product to sensitize their customers on the significance of the ‘Ecologic Cotton Project’.

  • Rooted in Heritage

    We are rooted in heritage but geared for innovation. Our process is slow. Our Cotton is handpicked & hand graded. Our fabrics are hand woven. Our philosophy is to BUY LESS, CHOOSE WELL & USE MORE. We are mindful of our choices & are not trend driven We work with traditional artisans & craft persons to create timeless pieces that are meant to last. We create livelihoods rurally. We strive to take the best of Indian Handmade in Cotton globally.

  • Committed to People

    In line with the philosophy of 'Inclusive growth', Ethicus product represents a harmonious alliance that is woven together to ensure that each player in its textile value chain, from Farmer to the Artisan are respected & treated fairly. All Ethicus products carry tags with the name & picture of the traditional artisan & states the number of days taken to make the product. Thereby, giving due credit, restoring identity & making them feel proud of their work & heritage. Nachiar Vidyalayam, a holistic school run by the founders, provides quality education to around 850 rural children of the area.

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India's first Eco-Logic and Sustainable Fashion Brand

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