Messaging Privacy
Last updated: 17 October 2026
This page explains how Ethicus (Appachi Eco-Logic Cotton Pvt. Ltd.) handles the messages you send us on Instagram, Facebook Messenger and WhatsApp. It adds to our Privacy Policy.
Who answers your messages
Your messages are answered by our team and by an AI assistant (Claude, made by Anthropic) that works on our behalf. The assistant uses our product catalogue and store information to answer questions about our sarees, prices, availability and orders. Our team reviews anything the assistant is unsure about, and you can ask to speak to a person at any time.
What we collect
- Your messages, and any photos, voice notes or posts you send us
- Your profile name and username (Instagram, Facebook) or phone number (WhatsApp)
How we use it
Only to reply to you, help you find products, and help with orders and returns. We do not use your messages for advertising, and we do not sell them.
Who processes it
Meta (Instagram, Messenger and WhatsApp), Anthropic (the AI assistant), Cloudflare (our secure server and database) and Slack (where our team is alerted to questions that need a person). Each processes your information only to provide its service to us.
How long we keep it
Message records are kept only as long as needed to help you and are deleted regularly. Copies may remain in the Instagram, Messenger or WhatsApp apps themselves, under Meta's own policies.
Deleting your data
To have your messages and details deleted from our systems, email info@ethicus.in or send us a message saying "delete my data" on Instagram, Messenger or WhatsApp. We will delete them within 30 days and confirm when it is done.
Contact
Appachi Eco-Logic Cotton Pvt. Ltd., 46 Meenkarai Road, Zamin Uthukuli, Pollachi 642004, Tamil Nadu, India. Phone +91 95665 79979. Email info@ethicus.in.