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Behind all Textiles are innumerable stories passed on from one generation to another- Stories of People & Places, History & Culture, Tradition & Innovation.We enumerate such Stories that form the warp & weft of our fabric in Textile Stories.
Author: Vijayalakshmi Nachiar
MADRAS CHECKS The story of how it became a global fashion centuries ago. THE BEGINNING THE COLONISERS By the 13th century, the fabric was exported to the Middle East & Africa. But it was only in the 16th century, with the arrival of the European colonisers that this...
THE STORY OF THE COLOUR PURPLE: How an accidental discovery changed Fashion forever. In March1856 (165 years ago) an 18-year-old teenaged student, WILLIAM HENRY PERKIN created ‘PURPLE’ during a failed chemistry experiment to produce quinine that is used to treat Malaria. Mauv...
Plaids, Tartans & Checks. These are three words that show up together. We use them interchangeably too. What do they mean? ‘Plaids’ were originally referred to heavy woolen clothes used as a blanket or slung over the shoulders by the Scots. They had the ‘Tartan’ as a pattern in them.‘Tarta...
Author: Ravi Kiran
These are some of the injured sarees which we have in stock and almost 20% of the sarees which we receive are wounded hence needs care. They are not disabled sarees. Though they cannot be utilised for the purpose it was woven for, we have been using them productively, and that's not the point. ...
Author: Gautam Vazirani
(First published in the Sustainability section of The Voice of Fashion in August 7,2018) August 7, 2018 The journey of the T-shirt starts on the day when the farmer ploughs his land to grow the crop. It takes him around five to six months to cultivate cotton. Once the crop is harvested, ...
Author: Savitha Suri
It is said that travel broadens one's horizons- geographically and hopefully intellectually also.This was proved during our trail at Pollachi yesterday.While a google search of the town will tell you that it the home of one of the oldest, and still functional, cotton ginning mills in South India and...
Author: Subha J Rao
Mylswami, his wife Saraswathi, Mohan Raj… names that meant nothing to me until some years ago. In 2015 March, I was introduced to these lovely weavers through the tags that Ethicus had proudly attached to its organic cotton saris. Earlier, a beloved colleague spoke about the work being done in Polla...
Author: Pravin Shanmughanandam
Ethicus – An epitome of Pollachi’svibrant business landscape! Home to one of the wealthiest farming communities in the country, the historic town of Pollachi in Tamilnadu, India, and its surrounding rustic villages have always bolstered the spirit of entrepreneurism and nurtured families that e...
Photo Credit:Ethicus. In Sepember 2009, when we launched our brand "Ethicus" in Mumbai, we gave all the people who visited us and our Exhibition a small "cotton sapling". On each bag which carried the sapling were instructions on how to grow the cotton plant organically at ...
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