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'The Sari is the most sustainable of all clothing. An 'One Size' garment that looks good on all women, across all age groups & body types. It is timeless. It can be draped in so many ways, to suit any occasion & purpose.- Vijayalakshmi Nachiar, FOUNDER & CREATIVE DIRECTOR,ETHICUS.
Browse through our wide range of finely hand-woven Organic Cotton Sarees. They are contemporary in design, light in weight, beautifully textured & finished, handcrafted by the best of traditional Indian artisans & suited for any occasion. Work wear sarees, festive sarees, exquisitely hand embroidered, tied & dyed, hand block printed & naturally dyed, hand painted sarees. Every design is an original & every saree tells a Story.
Do explore & shop from the links below, or use the menu to explore our entire repertoire. Immerse yourself in the beauty of the best in 'Organic Cotton' that India can offer.
Making contemporary designs & loom engineering new products for today, while reviving old textile traditions & retaining the local craft process is the essence of Ethicus. And so, in keeping with this philosophy, we have designed & created our range of Accessories, Decorative cushion covers & Home & Table Linen. We weave them on our handlooms just as we weave our Sarees. Do explore our varied range of products in the links below.
Behind all Textiles are innumerable stories & experiences passed on from one generation to the next. Craft traditions traverse from one geography to another from artists through explorers, from people to communities & along the way, great ideas are exchanged, partnerships & deep friendships are forged & new traditions are evolved. Read such stories & the history of textile traditions through our blog 'TEXTILE STORIES'. Our 'COTTON TRAIL' connects us with our customers, travellers & masters of craft, designers & writers, students & artisans from across the world. It is a journey that unfolds the story of 'COTTON', right from its sowing to the harvest & the final product. It forges a tenuous link between the environment, the farmer, the cotton ginner & spinner, the designer, the traditional cotton weaver at Pollachi, Tamil Nadu, India. Do click on the links below to know more.
Ethicus is India’s first ‘Farm to Fashion Organic & Sustainable Fashion Brand'. It was founded by the husband & wife duo of Mani Chinnaswamy, a third generation ginner and cotton contract farming pioneer & Vijayalakshmi Nachiar, the creative director of Ethicus. They grow their own Organic Cotton which is branded as ‘Eco-Logic Cotton’. This enables them to source the best long & extra long staple cotton that is used across all their products. They have established a Handloom Design Studio in their hometown Pollachi in Tamilnadu, India and work with local handloom weavers & traditional artisans from all over the country to create world class textiles for their customers in India & all over the world.
Every Ethicus product is grown organically & processed mindfully. Organic cotton is naturally soft and strong, it’s free from pesticides & harsh chemicals, requires less water and energy to produce than conventional cotton. Not only is Organic Cotton good for the soil & the environment, it is good for the people who grow, make & use them. Ethicus recognizes the efforts of the Organic Cotton farmers by adding tags to every product to sensitize their customers on the significance of the ‘Ecologic Cotton Project’.
We are rooted in heritage but geared for innovation. Our process is slow. Our Cotton is handpicked & hand graded. Our fabrics are hand woven. Our philosophy is to BUY LESS, CHOOSE WELL & USE MORE. We are mindful of our choices & are not trend driven We work with traditional artisans & craft persons to create timeless pieces that are meant to last. We create livelihoods rurally. We strive to take the best of Indian Handmade in Cotton globally.
In line with the philosophy of 'Inclusive growth', Ethicus product represents a harmonious alliance that is woven together to ensure that each player in its textile value chain, from Farmer to the Artisan are respected & treated fairly. All Ethicus products carry tags with the name & picture of the traditional artisan & states the number of days taken to make the product. Thereby, giving due credit, restoring identity & making them feel proud of their work & heritage. Nachiar Vidyalayam, a holistic school run by the founders, provides quality education to around 850 rural children of the area.
India's first Eco-Logic and Sustainable Fashion Brand
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