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About Us

Our Team

“Alone we can do so little, together we can do so much.”- Helen Keller

This is Mohanraj Anna. One of Ethicus's first handloom weavers. He joined us at the Ethicus Studio in 2008 & in just a few years, he grew to be our technical head & manager.

They say, handlooms have a language of their own & there are very few who understand it completely. Mohanraj anna is a 'Loom Whisperer'. With more than 40years of experience, he understands the handloom like no one else we know. We go to him with an idea, he translates it onto the loom into fabric.

He is a wonderful teacher & has mentored so many design students at our studio with his technical know how. He is a core member of our team & we are so proud to have him with us.

This happy photo is of the most camera-shy person in our studio- Krishnaveni or Krishna as we call her

She has every design number & product price in memory & it’s sometimes faster to get details by calling her than checking through a price list! We lovingly call her our ‘Computer’. She is meticulous & multifaceted.

She packs in as much activity in a day, than most people would in 2 days.She manages all our inventory, is the photographer of all our product shoots on our website and has now learnt to use design software too!

If you have bought any products from us, she is the one who corresponds with you & tracks all your parcels.

She is one of the 4 pillars of our team & we are so fortunate to have her with us.

“Without understanding the cotton industry – and by that we mean farming business structures and farm techniques - we can’t fully appreciate what we are doing and where we want to go as outspoken proponents of a more “conscious” textile or design industry. Leading us by example are Mr. Mani Chinnaswamy and his wife, Ms. Vijayalakshmi Nachiar, of Appachi Cotton and Ethicus.”

- Yoshiko Iwamoto Wada (renowned textile scholar and promoter of traditional textiles), World Shibori Network (


  • Lame Fashion Week winter/festive 2017 : We made our debut at the LFW in Mumbai & showcased our collection ‘Matchmaker’.

  • Won the Pride of Tamilnadu award : An initiative to identify, recognize and celebrate talent from Tamil Nadu in various fields. Presented by Round Table India to Ethicus as an Emerging Achiever in Retail.

  • Participated in Textile Exchange's 2017 Brand/Retailer Market Survey and Benchmark Program : Ethicus is ranked Number 9 by Growth on the Organic Cotton Leaderboard & is Included in the 100% Club on the Organic and Preferred Cotton Leaderboard out of a record 94 participating companies worldwide


  • Launch of ‘Made by Hand’- our initiative of working with artisans across India.We started working with Ajrakh & Bandhani artisans in Kutch, Gujarat.
  • Invited to be part of Tamil Entrepreneurs Forum Conference (TEFCON), New Jersey, USAA conference hosted during the Federation of Tamil Sangams North America Annual Summit.


Won the ‘Future Shaper’ award instituted by ‘Textile Exchange’ in HongKong - an award to celebrate 10 years of Textile Exchange & the 10 brands commitment to people and planet, their work in organic cotton, and their wider sustainability agendas.


Launch of Ethicus: India’s first organic & sustainable fashion brand.Inauguration by Ms. Shobhaa De on September 21, 2009 at the Coomaraswamy Hall, CSMVS Museum, Mumbai.

All of Ethicus

Making contemporary designs & loom engineering new products for today, while reviving old textile traditions & retaining the local craft process is the essence of Ethicus. And so, in keeping with this philosophy, we have designed & created our range of Accessories, Decorative cushion covers & Home & Table Linen. We weave them on our handlooms just as we weave our Sarees.
Do explore our varied range of products in the links below.

Copyright © 2021 Ethicus. All Rights Reserved.


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