International Shipping available.

About Ethicus

About Ethicus

  • What does Ethicus mean?
  • Why is Ethicus called a ‘Farm to Fashion Brand’?
  • What is Ecologic Cotton?
  • Are all ‘Ethicus’ products handcrafted?
  • What kinds of dyes are used in Ethicus products?
  • What are the wash care instructions to be followed?

What does Ethicus mean?

Ethicus stands for ‘Ethics’ & ‘Us’. Its philosophy is built on Ethical & Sustainable Fashion. It is India’s first Farm to Fashion Sustainable Fashion Brand & was launched in September 2009.

Why is Ethicus called a ‘Farm to Fashion Brand’?

Appachi Ecologic Cotton Pvt. Ltd., the company which owns brand Ethicus, grows its own cotton & value adds it. These products are then sold under its in-house brand Ethicus.

What is Ecologic Cotton?

‘Ecologic Cotton’ is branded cotton from Appachi Ecologic Cotton Pvt. Ltd. It is grown using Sustainable & Organic farming principles thereby bringing a positive impact on the Environment.

Are all ‘Ethicus’ products handcrafted?

Yes. All Ethicus products are currently made on Traditional Handlooms. They are further enhanced by hand block printing, hand screen printing, hand painting or hand embroidery using traditional Indian crafts & skills.

What kinds of dyes are used in Ethicus products?

We use Azo free dyes which are low impact chemical dyes as prescribed by the Global Organic Textile Standards.

We also use Natural dyes from Mineral & Plant sources for some of our products.

What are the wash care instructions to be followed?

As the yarns used are fine & delicate, it is recommended that these products be hand washed separately with a mild detergent in cold water & dried in the shade.

For products which have Jari ( gold & silver threads) & are dyed using Natutral dyes, it is recommended that the products be dry cleaned only.

Handcrafted by Artisans

Handcrafted by the best traditional Indian Artisans, explore our Chikankari, Bandhani, Naturally Dyed Ajrakh's & Kalamkari's, Fine Jacquards & our Revival weaves below.  Every design is an original and has a Story to tell.

  • NATURALLY DYED AJRAKH & KALAMKARI SAREES

    Collection
    Shop now
  • TIE & DYE OR BANDHANI SAREES

    Collection
    Shop now
  • FINE JACQUARD SAREES

    Collection
    Shop now
  • HAND EMBROIDERED CHIKANKARI SAREES

    Collection
    Shop now
  • DUPATTI: OUR REVIVAL BED COVER + THROW

    Collection
    Shop Now

Copyright © 2022 Ethicus. All Rights Reserved.

Subscribe to Our Newsletter

×

* E-Mail: