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Ethicus stands for ‘Ethics’ & ‘Us’. Its philosophy is built on Ethical & Sustainable Fashion. It is India’s first Farm to Fashion Sustainable Fashion Brand & was launched in September 2009.
Appachi Ecologic Cotton Pvt. Ltd., the company which owns brand Ethicus, grows its own cotton & value adds it. These products are then sold under its in-house brand Ethicus.
‘Ecologic Cotton’ is branded cotton from Appachi Ecologic Cotton Pvt. Ltd. It is grown using Sustainable & Organic farming principles thereby bringing a positive impact on the Environment.
Yes. All Ethicus products are currently made on Traditional Handlooms. They are further enhanced by hand block printing, hand screen printing, hand painting or hand embroidery using traditional Indian crafts & skills.
We use Azo free dyes which are low impact chemical dyes as prescribed by the Global Organic Textile Standards.
We also use Natural dyes from Mineral & Plant sources for some of our products.
As the yarns used are fine & delicate, it is recommended that these products be hand washed separately with a mild detergent in cold water & dried in the shade.
For products which have Jari ( gold & silver threads) & are dyed using Natutral dyes, it is recommended that the products be dry cleaned only.
Making contemporary designs & loom engineering new products for today, while reviving old textile traditions & retaining the local craft process is the essence of Ethicus. And so, in keeping with this philosophy, we have designed & created our range of Accessories, Decorative cushion covers & Home & Table Linen. We weave them on our handlooms just as we weave our Sarees. Do explore our varied range of products in the links below.
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