Ethicus Milestone

Ethicus is a Farm to Fashion initiative of the husband & wife duo of Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.


  • Textile exchange - Listed as the top 100 Organic brands in the world.
  • Lakme Fashion Week – A/W 2017 – Sustainable fashion day
  • Won The Pride of Tamilnadu Award in The Emerging category for the best retailer.


  • Participated in FETNA - New Jersey USA
  • Launch of “Made by Hand”
  • Started working with artisans form different parts of the country
  • Ajrakh in Natural dyes (Kutch)
  • Kalamkari – handpainted with natural dyes (Sri Kalahasthi)
  • Chikankari (Lucknow)
  • Bhandini (Kutch)
  • Hand block printing (Gujarat)


Textile Exchange : Hong Kong

Won the Future Shapers Award


September 21st Brand Launch


Setting up of the loom studio