We are delighted to have been written about so often by the press. Do read some of their features below.
The Times of India
Fashion and Body Positivity
Click here to read full article: Fashion and Body positivity
தினமணி
கைத்தறி சேலையில் புரட்சி!
Click here to read full article: கைத்தறி சேலையில் புரட்சி!
Apparel
Ethical Fashion
Click here to read full article: With its roots going deep in ethical and sustainable practices, farm-to-fashion label Ethicus creates stylish designer cotton saris
The Voice Of Fashion
Special Report: Muslin in the Air
Click here to read full article: As Ethicus completes ten years, an exemplary new fabric is to be released later this year complemented by a vision for organic cotton in fashion
The New Indian Express-Indulge
The plumes of the endemic birds of Pollachi inform Ethicus’ collection, Crossroads
Click here to read full article: Pollachi-based Vijayalakshmi Nachiar may be known in fashion circles as the woman who championed organic cotton and traditional Tamil Nadu weaves, but her love for birding is hardly talked about.
India Today
Of Dreams and Drapes | Small-town designers
Click here to read full article: Rooted in small-town values and affecting an old-world charm, a crop of new designers is digging deep into history and nostalgia to make a style statement.
INDIA TODAY
The Coolest Drapes
Click here to read full article: Hailing from a family of traders and married to a third generation ginner, Vijayalakshmi Nachiar found it disturbing that cotton is one of the biggest pollutant in India
New Indian Express
From farm to fashion
Click here to read full article: After a successful debut at the Lakme Fashion Week last year, the Pollachi-based brand returned to woo Delhiites with its spring exhibition last month.