We are delighted to have been written about so often by the press. Do read some of their features below.
The New Indian Express-Indulge
The plumes of the endemic birds of Pollachi inform Ethicus’ collection, Crossroads
Pollachi-based Vijayalakshmi Nachiar may be known in fashion circles as the woman who championed organic cotton and traditional Tamil Nadu weaves, but her love for birding is hardly talked about.
15-Feb-2019
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India Today
of Dreams and Drapes/small-town designers
Forty-eight-year-old Vijayalakshmi Nachiar grew up in a 'Kutchi' family and was introduced to the world of embroidery and textiles at a young age
31-Dec-2018
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New Indian Express
From farm to fashion
It’s the age of sustainable fashion. Needless to say, India’s first organic farm to sustainable fashion brand—Ethicus—is making all the right noises.
07-Apr-2018
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Entrepreneur India
Success Story
Click here to read full article: This Shepreneur is Weaving the Success Story of Hundreds of Farmers in India
27-Dec-2017
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