About Us

India's first Eco-Logic and Sustainable Fashion Brand

Ethicus is India’s first Organic & Farm to Fashion Sustainable Fashion Brand.It was launched in 2009 with the aim of making our heritage fashionable through Product Development & Design Intervention.

We grow our own Organic Cotton and hand-weave it in Pollachi, Tamilnadu. The Cotton used in our products is extra long in staple, soft to the touch and as sheer as gossamer. It has a special texture which makes it flow & is easy to drape.

Ethicus, works towards creating a product of the highest quality using the finest of Ecologic cotton yarns and the best of Artisans to create world class textiles for today.

At the Ethicus Studio, each product is a handcrafted masterpiece, beautifully designed with intricate textures using a wide range of eco friendly colours.

Ethicus, works towards creating a product of the highest quality using the finest of Ecologic cotton yarns and the best of Artisans to create world class textiles for today.

A team of in-house designers ensure that a minimum of two collections are made every year, one for the spring - summer and the other for autumn-winter. The designs are an amalgamation of contemporary and traditional. The weavers are equally involved in the design process to help ideate various techniques of weaving, bridging the relationship between the designer and the weavers. Every design follows a theme and tells a story!

The entire design process is documented and a great effort is put on to archive the designs and the samples developed.

In line with the philosophy of 'Inclusive growth', all Ethicus products carry tags with the picture of the weaver on it. It also states his name and the number of days it took him /her took to weave the product.

Other tags inform the customers about the ‘Ecologic project’ and recognize the effort of the cotton farmers. A tag also indicates the design story and the names of the designers or student interns who have worked on the project.

In 2017, we launched 'Made By Hand',taking our artisan engagement beyond the weavers of Pollachi, Tamilnadu to associate with other traditional award winning artisans across India.

We are currently working with ,'Ajrakh & Bandhani' artisans in Kutch, Gujarat. 'Kalamkari' artisans in Telangana and 'Chikankari' artisans in Lucknow, UttarPradesh. The result of our association with these artisans across India is a piece of Art that needs to be preserved and passed on from one generation to another.

Ethicus offers its customers, students, textile enthusiasts and travelers a look into its ‘Cotton trail’. A journey that unfold s the story of cotton, right from its sowing to the harvest and the final product.It forges a tenuous link between the environment, the farmer, the cotton ginner & spinner, the designer, the cotton weaver at Pollachi, Tamil Nadu, India.

Appachi Eco-Logic Cotton (P) Ltd.

Ethicus is the brand of Appachi Ecologic Cotton (Pvt) Limited. It was founded by the husband & wife duo of Mani Chinnaswamy, a third generation ginner and cotton contract farming pioneer and Vijayalakshmi Nachiar, who is the creative head of Ethicus.

The company has pioneered India's first Cotton Contract farming model and grows the finest Eco-logic Cotton in the Country.